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Branding 101: Creating a Company Brand in Six Steps

Want to brand your company like a boss? This article tells you exactly what's in a brand and takes you through the process step-by-step.

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Copywriting Vs. Content Marketing: What’s the Real Difference? (And Why You Need Both!)

According to a 2016 Content Marketing Institute report, 88 percent of B2B brands are using content marketing. Traditionally, brands used plain old copywriting to get their messages across. Today, there are new ways of engaging your target audience and getting more web traffic (without keyword stuffing). How? Two words: content marketing. Content marketing use has…

5 Reason You Don’t Need to Be A Marketing Expert to Create Effective Headlines (And The 5 Formulas to Prove It)

Discusses how to write effective headlines using proven formulas.

10 Tips for Writing Persuasive Web Content That Converts Visitors to Sales

Your website is the first thing a potential client sees. It's the first introduction to who you are, what you do, and how well you might be able to help that potential client, which means you'll want to impress them in every possible way as quickly as possible. You only have seven seconds to grab…