Copywriting Vs. Content Marketing: What’s the Real Difference? (And Why You Need Both!)

According to a 2016 Content Marketing Institute report, 88 percent of B2B brands are using content marketing. Traditionally, brands used plain old copywriting to get their messages across. Today, there are new ways of engaging your target audience and getting more web traffic (without keyword stuffing). How? Two words: content marketing. Content marketing use has … Continue reading Copywriting Vs. Content Marketing: What’s the Real Difference? (And Why You Need Both!)

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